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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:269
232-295_40337.indd 269 12/20/13 9:25 AM
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TEXT
design elements
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own is just as valid. This approach starts
fast and loose: The designer works with the
material much like a painter does, mak-
ing quick decisions as the material is put
together and the relationships are first
seen. As the different optical qualities of
the elements begin to interact, the designer
can determine which qualities are affected
by those initial decisions and make adjust-
ments to enhance or negate the qualities in
whatever way is most appropriate for the
communication. ...