April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:230
186-231_40337.indd 230 12/19/13 7:58 PM 186-231_40
3
TEXT
the world of image
230
CONTENT AND CONCEPT
Visual forms or styles associated with
particular events, cultural contexts, or day-
to-day experience—what is referred to by
the term “vernacular”—may be invoked to
create a form language that makes this
connection for the viewer. One might, for
example, lay out an invitation to a travel-
themed fund-raising event to look like an
airline ticket, using the type styles, colors,
and other visual details—even the format
and production techniques—of such
tickets as a source. Or
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