April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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choosing and using type
182
HOW COLOR AFFECTS TYPE
What Happens Now? Type in Color
Chromatic color can greatly enhance the
textural qualities of type—its boldness,
lightness, openness, density, and appar-
ent location in three-dimensional space
(called “typographic color”)—reinforcing
these qualities as they already exist in black
and white by adding the optical effect of a
true color. As we have seen, different hues
appear at different locations in space; cool
colors appear to recede, while warmer
colors appear ...
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