
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:288
232-295_40337.indd 288 12/20/13 9:27 AM 232-295_40
TEXT
putting it all together
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THE WORKING PROCESS
Concept Development Every designer
works differently, and every project is
unique. Regardless, the process of design-
ing ultimately starts with ideation, or
developing concepts. Designers approach
concept development from myriad direc-
tions. The very notion of
what a concept
is
differs among designers: some see the
content itself as the concept, while others
see it as a raw thing, to benefit from
embellishment, visual metaphor, allusion,
or a kind of storytelling. And some ...