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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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TEXT
design elements
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through the experience of the content.
Bolding a subhead that begins a paragraph
accomplishes this—making it seem louder
and, therefore, a point of focus—but in
an almost totally neutral, objective way.
It’s about giving the reader the chance to
find something of interest or heightened
importance.
But strategically approaching typographic
material in a sensory way, giving it the vi-
sual quality of its sounds and cadence, is a
powerful method designers can employ ...