
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:234
232-295_40337.indd 234 12/20/13 9:22 AM 232-295_40
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putting it all together
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MERGING TYPE AND IMAGE
Two Things Becoming One In the simplest
terms, every design project incorporates
just two different parts—type and image—
and so the most important question to
address, therefore, is: “How exactly do I
put these two different things together?”
Getting type to interact dynamically with
imagery, in a unified way, poses a serious
problem for many designers. The challenge
stems from the fundamental differences
between type and everything else.
Sure, type behaves in accordance ...