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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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design elements
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different experiences to find commonality
and, thereby, inferring a possible identity.
Template matches are essentially literal im-
ages—useful as basic information, but
not especially interesting in their imme-
diate and summary recognizability. With
prototype matches and, more so, images
requiring bottom-up processing, designers
more effectively engage viewers: the added
effort to decode such images generates
interest and forces a viewer to draw ...