April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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TEXT
293
While still refining the logo,
the designer explored several
possibiltiies for evolving a brand
language for applications, but
was drawn to two in particular:
one focused on engravings
that evoked seasonality and
natural, Old-World cooking
ideas; and one focused on clean,
silhouetted photography with
a family of graphical patterns
that carried a more profes-
sionally culinary quality. The
client immediately chose the
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