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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:277
232-295_40337.indd 277 12/20/13 9:26 AM
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TEXT
design elements
277
Answering these questions involves
switching between analytical and intuitive
study of the content—messing around
with the material to see what’s possible,
analyzing the visual and conceptual clarity
of the results, and then returning to freer
exploration to test whether the analysis is
accurate or useful. The designer’s conclu-
sions—this kind of image, these fonts and
shapes—define the first rules that will
contribute to the system’s consistency ...