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THE IDENTITY
OF COLOR
CHROMATIC
INTERACTION
COLOR SYSTEMS
EMOTIONS AND
MESSAGES
MARIS BELLACK UNITED STATES
chapter 02
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If one says “red” and there are fifty people listening, it
can be expected that there will be fifty reds in their
minds. And ... all these reds will be very different. Colors
present themselves in continuous flux, constantly
related to changing neighbors and changing conditions.
JOSEF ALBERS/Artist, visual theorist, and educator; from
Interaction of Color, Yale University Press
STUDIO BLUE UNITED STATES
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