Design Elements, 2nd Edition

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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

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TEXT

design elements

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is trying to convey. The logic of composi-

tion—the visual order and relationships of

the figure and ground—is entirely abstract,

but depends greatly on how the brain inter-

prets the information that the viewer sees.

Visual logic, all by itself, can also carry

meaning. An extremely active relationship

between figure and ground might be ap-

propriate for one kind of communication,

conveying energy, growth, and aggression;

a static relationship, communica ...