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STRUCTURE AND
OPTICS
ISSUES RELATED
TO STYLE
MECHANICS OF TEXT
TEXTURE AND SPACE
TYPE AS INFORMATION
HOW COLOR
AFFECTS TYPE
LEONARDO SONNOLI ITALY [ABOVE]
chapter 03
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The typographer’s one essential task is to interpret and
communicate the text. Its tone, its tempo, its logical structure,
its physical size, all determine the possibilities of typographic
form. The typographer is to the text as the theatrical director
to the script, or the musician to the score.
ROBERT BRINGHURST/Typographer and poet; from his book,
The Elements of Typographic Style, Hartley & Marks Publishers
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design elements
L2M3 GERMANY
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