(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:128
128-185_40337.indd 128 12/19/13 6:39 PM 128-185_40
3
TEXT
128
STRUCTURE AND
OPTICS
ISSUES RELATED
TO STYLE
MECHANICS OF TEXT
TEXTURE AND SPACE
TYPE AS INFORMATION
HOW COLOR
AFFECTS TYPE
LEONARDO SONNOLI ITALY [ABOVE]
chapter 03
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
01-AC70334 #175 Dtp:160 Page:128
128-185_C70334.indd 128 1/24/14 10:46 AM
T
h
co
it
s
fo
r
to
RO
Th
e
129
128-185_C
7
t
ion
128
9/13 6:39 PM
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:129
128-185_40337.indd 129 12/19/13 6:39 PM
t
ion
128
/14 10:46 AM
TEXT
The typographer’s one essential task is to interpret and
communicate the text. Its tone, its tempo, its logical structure,
its physical size, all determine the possibilities of typographic
form. The typographer is to the text as the theatrical director
to the script, or the musician to the score.
ROBERT BRINGHURST/Typographer and poet; from his book,
The Elements of Typographic Style, Hartley & Marks Publishers
129
design elements
L2M3 GERMANY
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
01-AC70334 #175 Dtp:160 Page:129
128-185_C70334.indd 129 1/24/14 10:46 AM

Get Design Elements, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.