
Chapter 4
inevitably temporary situations as long as possible before giving up the battle to lower-cost
manufacturers or to Intel.
Intel successfully used its enormous laptop manufacturer penetration (for example, HP, Dell,
and Toshiba) as a launch platform for its Centrino chipset, Intel’s marketing term for its
wireless communications devices. Intel’s marketing budget for Centrino was reputedly
250 million dollars for promotion alone! Intel is the juggernaut that ultimately leaves some
of the early innovators looking for new markets in which to innovate, and the lower cost
chipset manufacturers fighting over the lower end of the laptop market, where ...