Social Media Marketing All-in-One For Dummies, 2nd Edition

Book description

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions

  • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more

  • Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success

  • The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Introduction
  5. Book I: The Social Media Mix
    1. Chapter 1: Making the Business Case for Social Media
    2. Chapter 2: Tallying the Bottom Line
    3. Chapter 3: Plotting Your Social Media Marketing Strategy
    4. Chapter 4: Managing Your Cybersocial Campaign
  6. Book II: Cybersocial Tools
    1. Chapter 1: Discovering Helpful Tech Tools
    2. Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media
    3. Chapter 3: Using Social Bookmarks, News, and Share Buttons
  7. Book III: Blogs, Podcasts, and Video
    1. Chapter 1: Growing Your Brand
    2. Chapter 2: Building Your Blog
    3. Chapter 3: Using Podcasts or Video in Your Content
    4. Chapter 4: Sharing Images
  8. Book IV: Twitter
    1. Chapter 1: Using Twitter as a Marketing Tool
    2. Chapter 2: Using Twitter as a Networking Tool
    3. Chapter 3: Finding the Right Twitter Tools
    4. Chapter 4: Supplementing Online Marketing Tools with Twitter
    5. Chapter 5: Hosting Twitter Chats
  9. Book V: Facebook
    1. Chapter 1: Using Facebook as a Marketing Tool
    2. Chapter 2: Creating and Sharing Content on Facebook
    3. Chapter 3: Gaining Insights about Your Facebook Community
    4. Chapter 4: Finding the Facebook Sweet Spot
  10. Book VI: Google+
    1. Chapter 1: Leaping into Google+
    2. Chapter 2: Socializing in Circles
    3. Chapter 3: Building Community through Pluses, Shares, and Comments
    4. Chapter 4: Hanging with Your Google+ Community
  11. Book VII: Pinterest
    1. Chapter 1: Pinning Down Pinterest
    2. Chapter 2: Marketing with Pinterest
    3. Chapter 3: Driving Sales with Pinterest
  12. Book VIII: Other Social Media Marketing Sites
    1. Chapter 1: Weighing the Business Benefits of Minor Social Sites
    2. Chapter 2: Linking Up for B2B Success
    3. Chapter 3: Maximizing Stratified Social Communities
    4. Chapter 4: Geomarketing Services
    5. Chapter 5: Attracting Customers with Daily Deal Coupons
    6. Chapter 6: Social Gaming
    7. Chapter 7: Making Social Media Mobile
    8. Chapter 8: Multiplying Your Impact
  13. Book IX: Measuring Results; Building on Success
    1. Chapter 1: Delving into Data
    2. Chapter 2: Analyzing Content-Sharing Metrics
    3. Chapter 3: Analyzing Twitter Metrics
    4. Chapter 4: Analyzing Facebook Metrics
    5. Chapter 5: Measuring Minor Social Media
    6. Chapter 6: Comparing Metrics from Different Marketing Techniques
    7. Chapter 7: Making Decisions by the Numbers
  14. Cheat Sheet

Product information

  • Title: Social Media Marketing All-in-One For Dummies, 2nd Edition
  • Author(s): Jan Zimmerman, Deborah Ng
  • Release date: November 2012
  • Publisher(s): For Dummies
  • ISBN: 9781118215524