August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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17
Chapter 2
Intrapreneurship: Corporate
Entrepreneurship
2.1 Introduction
“Sooner or later your competitors will slow your sales, and prots
will begin to evaporate. The solution is Intrapreneurship.”
Some of the world’s most successful companies, including 3M, Anaconda-
Ericsson, GE, Lockheed, Intel, Apple Computers, Rubbermaid, Google, Sony,
Toyota, Thermo Electron, Medtronic, and IBM, are all enthusiastic supporters
of intrapreneurship. Could that be their secret of success?
2.2 Denitions
An intrapreneur is an innovator within an existing, large company.
In their inuential 1978 publication, Gifford Pinchot III and Elizabeth
Pinchot
1
coined the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.