
The Entrepreneurial Environment ◾ 77
The Lewin three-stage theory of change model can be more easily visual-
ized as shown in Figure4.18.
4.6.1.2 Force Field Analysis
When rst proposed, the force eld analysis (FFA) became an inuential
development in the eld of social science. Originally applied to social set-
tings, FFA provided a framework for looking at factors (forces) that inu-
ence a situation. FFA looks at forces that either drive toward achieving a
goal (helping forces) or block movement toward a goal (hindering forces).
The FFA principle as developed by Lewin
22
was a signicant contribution
to the elds of organizational developmen