August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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Marketing and Sales ◾ 201
◾ Spend as little time as possible on non-revenue activities.
◾ Talk to decision-makers only.
References
1. http://en.wikipedia.org/wiki/Marketing
2. http://en.wikipedia.org/wiki/Selling
3. http://en.wikipedia.org/wiki/Sales
4. Promotional Mix Strategies.
http://www.londremarketing.com/documents/Pushpull08102005.ppt
5. Rogers, E.M. Diffusion of Innovations. New York: Simon & Schuster, 2003.
6. http://www.businessdictionary.com/denition/potential-market.html
7. Modied after Marketing: Creating Satisfaction through Customer
Relationships. Chapter 1. http://www.sba.pdx.edu/faculty/johne/316/Ch1.ppt
8. Kotler, P. Marketing Management. Englewood Cliffs, NJ: Simon & Schuster
Company, 1994.
9. Bernstein, J., & ...
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