122 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
◾ Chief Operations Ofcer (COO)
− Responsible for the daily operation of thecompany
− Routinely reports to the highest ranking executive, usually the
CEO
− Role is highly contingent and situational, as the role changes from
company to company
− In the manufacturing sector, the primary role of the COO is rou-
tinely one of operations management
− Planning by prioritizing customer, employee, and organizational
requirements
− Maintains and monitors stafng levels
◾ Chief Financial Ofcer (CFO)
− Corporate ofcer primarily responsible for managing the nancial
risks of the corporation
− Responsible for nancial planning and record-keeping, as well as
nancial reporting ...