104 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
of meetings and pay lip service. You must execute. Some companies, such
as Apple, are always innovating popular products, while most others are
merely spectators in a contact sport.
Innovations are either (1) sustaining or (2) disruptive, as shown below:
1. Sustaining innovation; technologies
− Continuous (incremental, evolutionary)
− Discontinuous (radical, transformative)
2. Disruptive innovation; breakthrough innovations
− Improve products in an unexpended fashion
− Lower price
− Enabling technologies
Incremental innovation is done by those actually implementing and
using technologies and products as part of their normal activities. Most of
the time, user innovat ...