
Power Negotiations ◾ 173
8.7.4 Power Negotiator’s TIR
“NO is the beginning of negotiations.”
Time is money. Few people are more aware of this than are entrepreneurs
seeking seed investments.
In negotiations, it simply means that the more time passes, the weaker
the entrepreneur’s bargaining position becomes. Moreover, investors know
this very well.
Power negotiators have three quills in their holster: (1) time, (2)
information, and (3) reward power. The entrepreneur must enter
negotiations with the full expectation that there will be areas of legitimate
differences, and these differences will take time to overcome. You must
make time your ally n ...