August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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278 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
Table14.1 Summary of Common Parts Needed in a Business Plan
I Cover sheet Company information
Name, title, and phone number of corporate ofcers
Copy number of the plan
II Executive
Summary
Critical because many investors only read the summary
Market opportunity
Capital requirements
Competitive advantage
III Company
Description
Business
Concept
Shows evidence that your product or service is viable
and capable of fullling an unmet market need
What you sell; benets, features, description
Captures and highlights the value proposition in your
product or service offerings
SWOT analysis ...
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