August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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117
Chapter 6
Financing Your Dream
CONGRATULATIONS!! If you have plowed through the previous chapters
and are reading this chapter, you have decided to become an entrepreneur.
Welcome aboard.
6.1 Naming Your Baby
You are now the parent of a new baby and, like all parents, you need to
name your company and the products it will offer. As you will see, this is
no easy task. Large and small companies alike have made embarrassing and
costly mistakes.
Your company name will depend on two factors: (1) how much “gravitas”
your company requires for customer acquisition. Gravitas, in this context, is
the perception of your company’s connectedness, funding ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.