August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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New Venture Creation ◾ 109
of your product or service. Support activities help to improve effectiveness
or efciency of the operation. Prot margin is the ability of the organiza-
tion to successfully deliver a product/service at a price that is higher than
the combined costs of all the activities in the value chain. The numerical dif-
ference between price and cost is your prot margin.
You should perform your competitive advantage analysis within your
value chain by:
◾ Analyzing which costs are related to every single activity
◾ Determining the optimal price of your product/service to your
customer
◾ Identifying potential cost advantages you may ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.