370 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
RISKS RELATED TO THE MARKETS WE COMPETE IN
The Medical Device Industry Is Very Competitive
The medical device industry in general, and the market for products for
use in cardiovascular surgery in particular, is intensely competitive. Clients
have numerous choices in terms of rms that produce prototypes or test
products for medical devices, and most of our competitors have longer
operating histories and signicantly greater nancial, technical, research,
marketing, sales, distribution and other resources than we do. There can
be no assurance that our current competitors or potential future competi-
tors will not succeed in developing or marketing technologies and prod ...