August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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181
Chapter 9
Marketing and Sales
9.1 Introduction
Marketing is the process for creating, communicating, delivering, and
exchanging company offerings to customers and stakeholders. Marketing is
a critical business function for attracting customers.
1
Selling is offering to
exchange an item of value for a different item. The original item of value
being offered may be either tangible or intangible. The seller most often
sees the second item, usually money, as being of equal or greater value
than others being offered for sale.
2
A sale is the act of exchanging a prod-
uct or service in return for money or other form of compensation.
The marketing and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.