244 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
in the future. Also, it is important that we better understand
your requirements to assist us in delivering products that
meet your needs.
◾ You may be assured of our continued commitment to provide
you and our other consumers with quality products and an
exceptional level of service at all times.
12.5 Competitive Intelligence
“Never do anything you’d be afraid to read about on the front
cover of the newspaper the following day.” —Karen Rothwell,
Outward Insights
Competitive intelligence (CI) is the intimate know-how of the competitive
environment. In well-managed forms, CI is the prelude to strategic decision
and action. The competitive intelligence process is the or ...