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Chapter 14
Writing a Winning
Business Plan
14.1 Introduction
A business plan is a selling document that conveys your irrepressible excite-
ment and vision to potential investors and stakeholders. The creation of your
business plan is the rst step on your path to nancial success. The business
plan is your key to achieving the entrepreneurial goals of the 4 Cs: (1) cash,
(2) control, (3) creativity, and (4) challenge.
A business plan is your most crucial business document. Without a
persuasive business plan, no one will seriously consider investing in your
startup venture; and without investors, it is unlikely you will ever get off the
ground ...