August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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239
Chapter 12
Strategic Management
12.1 Introduction
From the start, your immediate task is to identify and establish your com-
pany’s sustainable strategic competitive advantage.
1,2
Your strategy is your
business approach to a set of competitive moves designed to generate a suc-
cessful outcome for your enterprise. It is your game plan for:
◾ Strengthening your organization’s competitive position
◾ Satisfying customers
◾ Achieving your performance targets
You have three generic strategies available to you: (1) focus, (2) differen-
tiation, and (3) cost leadership, as shown in Figure12.1.
A focused (or market niche) outcompetes rivals by offering in ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.