
132 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
weeks to hear something from the VC, suddenly you get an unexpected
phone call from the Managing Partner. “I am in the elevator going to a meet-
ing. Tell me why I should fund your company now.” The Partner has just
asked you to answer three questions: Why me? Why you? Why now?
Guess what? You only have one chance of being funded. Thus, an
Elevator Pitch must be a concise, carefully planned, and well-practiced
description of your company that anyone should be able to understand in
the time it would take to ride up three oors in an elevator. Like Babe Ruth,
your pitch n ...