
New Venture Creation ◾ 99
drive Windows and Mac computers. The mobile chip market is composed
of giants such as Qualcomm Inc. and M Holdings. Even with these forces
arrayed against them, PCs have not suddenly disappeared; with their com-
fortable keyboards and large storage capacity, PCs are nonetheless superior
for tasks requiring large amounts of data input. Table5.4 presents a side-by-
side comparison of PC sales and tablets, as of April 2013.
6
5.5 A Small Company Is Not a Little Big Company
This is the title of an inuential paper in the Harvard Business Review by
Welsh and White.
7
This 1981 business commentary is as relevant today as it