
94 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
Startups are likely to experience the following crises during their growth
life-cycle:
◾ Crisis of ownership
◾ Crisis of strategy, mission, and vision
◾ Crisis of follow-on nancing, sales, and marketing
◾ Crisis of business model
◾ Crisis of management turnover; role of founder
5.4.2 Churchill and Lewis Growth Model
In 1983, Churchill and Lewis published their inuential framework on small
business growth.
4
The authors categorized the problems of growth pat-
terns in a systematic way. The startup capacity for growth is characterized
by independence of action, differen