August 2014
Beginner
427 pages
11h 40m
English
Content preview from The Guide to Entrepreneurship
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Strategic Management ◾ 249
e Total Available Market
(8 slices)
Figure 12.7 The whole pizza pie—Your total available market.
4 slices
Your technology could possibly address 4 slices
(Your served market)
Your Served Market
Figure 12.8 Technology reach—Your technology is only capable of addressing
“4 slices” or Served Market.
Your Target Market (1 slice)
1 slice is your most realistic
market size expectation
Your total potential market
share is 1/8 = 13%
Figure 12.9 Your target market—Upon examination, your realistic market is the
Target Market (1 slice).
250 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
12.7 Strategic Marketi ...
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