Writing a Winning Business Plan ◾ 283
◾ “I think there is a world market for maybe ve computers.” —T.J.
Watson, Chairman, IBM, 1943.
◾ “There is no reason for any individual to have a computer in his home.”
—Ken Olson, founder and Chairman, Digital Equipment Corporation
(DEC), 1977.
◾ “But what … is it good for?”—Engineer at Advanced Computing Systems
Division of IBM, commenting on the microchip, 1968.
◾ “Computers in the future may weigh no more than 1.5 tons.” —Popular
Mechanics, forecasting science trends, 1949.
◾ “A cookie store is a bad idea. Market research reports say America likes
crispy cookies, not soft and chewy like yours.” —Response to Debbi
Fields’ inquiry on her business potential.
◾ “Drill for oil? You mean drill into the ...