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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
引言
xvii
使产品和公司价值保持一致;
向客户传达企业的价值,确保自己的产品在市场中占有一席之地;
决定组织在业务成长和成熟的不同阶段分别需要什么类型的产品管理和领导力,并据此
招聘、雇用和培养具有相应技能的人;
学习如何为组织搭建适合的团队,并采用合适的流程来保证团队获得足够的支持;
实施适用于组织的流程——注意,并不是所有公司都需要相同的流程;
学习如何求助于利益相关者以及更广泛的组织,为工作赢得支持;
学习如何让产品团队与公司的使命、愿景和价值保持一致;
度量和评估团队工作是否成功;
创建一种拥抱自治和问责制的产品文化。
什么使产品领导力如此独特
理解产品领导力为什么与传统市场营销、运营、工程等其他领域不同,以及它如何与这些
领域合作至关重要。正如我们说过的,领导力并不等同于管理。它们也许有重叠的地方,
但是领导者角色明显区别于传统的管理角色。个人可以是领导者,但他未必有任何直接的
下属。管理者从定义上就不难看出其中所包含的管理责任——需要管理一个团队。很多组
织忽略了这个差异,这是一个常见问题。
产品领导者也需要商业才能。他们需要交付方案来满足用户及公司的需求。这种职责的交
集是由业务中所有的元素决定的。理解产品所依存的金融、市场营销、运营乃至法律法规
环境是产品领导者的职责之一。这当然不是说,产品领导者必须有这些领域的学位或相关
工作经验,但他们必须足够了解相关领域,并清楚每个角色的优先级。
对于组织来说,如果处理得当,产品领导者既是可靠的信息源,同时也是公正的知识传递 ...
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Publisher Resources

ISBN: 9787115581501