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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
34
3
特定领域
细粒度的
关注领域
较广泛的
关注领域
当下 近期 未来
中度的
灵活性
高层次
广阔的领域
高灵活性
规范与
设计
较低的
灵活性
3-1:路线图的概念由 ProdPad CEO、联合创始人扬娜
巴斯托提供
将路线图组合在一起,最终就是在不断增加的时间段中规划你的活动。正如美国首席数据
科学家
D.J.
帕蒂尔所说
:“梦想以年计,计划以月计,评估以周计,发布每日一次。”从广
泛思考开始,然后把工作量缩减到最短的时间范围内。这个想法隐含的意思是:路线图是
动态的,需要不断更新。和产品领导者可以使用的所有工具一样,路线图的好坏取决于包
含在其中的信息以及受到的关注。如果不能清楚且频繁地传达路线图,其效用就会降低。
产品是一种团队运动
正如我们所指出的那样,许多人将产品领导者定义为产品的
CEO
,这从根本上误解了产品
领导者的角色,更糟糕的是,这会导致产品领导者为失败买单。
更恰当的比喻是把产品领导者比作运动队的队长、管弦乐队的指挥或带班的大学教授。与
队长、指挥或教授一样,产品领导者只有通过带领整个团队朝着共同的目标努力才能成功。
如前所述,几乎在每个公司中,产品经理对工程师、设计师、营销人员或产品团队的任何
其他成员都没有直接的权力。这种组织结构可能看起来很糟糕,但它可以迫使产品领导者
发挥真正的领导作用,而不是仅仅通过权力来管理和指挥团队。
产品领导者的工作不是管理或指导,而是通过明确阐述共同目标来领导他们的团队。产品
领导者应该给团队提供工作所需的背景信息,如客户遇到的问题与挫折、公司所处的竞争 ...
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Publisher Resources

ISBN: 9787115581501