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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
引言
xxi
的站会还是每周的进度回顾,都是为了保证选择了合适的人并确保他们在同时同地参与
对话。这种对话覆盖的角色包括市场营销、产品研发、运营、销售、产品管理和人力资
源管理。”把正确的人汇集在一起做每日、每周或更长期决策的实践在成功团队中非常普
遍。正如里韦拉指出的那样,这不仅仅要求拥有合适的团队,还需要确保团队成员凝聚在
一起,共同应对日常挑战。有效的沟通和决策是优秀团队的关键。如果团队之间的沟通很
差,那么个人再优秀也无济于事。
实施流程与目标驱动
流程是建设生产力的脚手架。流程并不能替代优秀人才或是客户驱动的见解,它提供的是
一个使聪明人得以高效工作的框架。一个团队所需要的流程取决于产品所处的阶段和团队
的经验。对于小型、能力强的团队而言,定义比较松散的流程足矣。而对于人员流失率很
高的大型公司来说,采用非常严谨的流程就很有必要了。对于独立团队,比如产品设计外
包或是公司的创新团队,流程通常具有较高的灵活度。在这样的团队中,更可能雇用极有
才华的人而不是强调流程。英国领先的产品设计公司
Clearlef
t
的创始人、常务董事安迪
巴德(
Andy Budd
)说:“我们要去雇用那些聪明的人,他们有着一整套自己熟悉的工具可
用。我们并不会拿一个结构化的流程去限制他们,我们信任他们。我们会把那些有趣的问
题放到他们面前,然后走开,让他们自行选择最佳的方式去解决。每一个项目都不同,每
次我们都需要尝试设计项目和流程。正因为每次面对的问题各异,我们几乎不可能采用相
同的流程去解决问题。”巴德的方法非常适用于能力强的小型团队 ...
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Publisher Resources

ISBN: 9787115581501