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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
6
1
题并严格控制产品的规模,从而保证产品按时、按预算投入市场。
当产品最终进入市场后,产品经理需要花时间来研究数据并和客户进行面对面的交谈,了
解客户如何使用产品:产品是否解决了需要解决的问题?客户是否理解产品的价值?客户
是否愿意为产品买单?接下来,产品经理需要回归到产品本身并开始新的迭代。
最佳的处理模式不是瀑布式的流程。短周期迭代能带来的好处颇多。在拥有成熟产品线的
较大型公司中,产品经理和领导者很可能并不是一步步地跟进一个产品或一个功能。在任
何时候,他们都需要处理一系列的产品或功能,其中每个产品或功能都处于各自生命周期
的不同阶段,他们必须随时按需要切换策略。
Lola
的产品
副总裁埃伦
奇萨(
Ellen Chisa
)强调了这种情境切换:“一个产品经理需要反
复在宏观视角和微观视角间切换。”
优步的首任产品总监米纳
拉达克里希南(
Mina Radhakrishnan
)说:“很多人把产品经理
形容为
CEO
或船长
。我并不认同这一点,因为这样的描述听起来似乎是产品经理在做决
策或是在驱动所有力量一起合作。但对我而言,产品经理其实要和所有人一起定义,并告
诉大家‘这是它该运行的方式,这是它该这么运行的原因’。”
“产品管理是把企业中不同立场的职能和角色结合到一起的黏合剂,”谷歌风投的产品合伙
人肯
诺顿补充道,“这就像《星际迷航》中的宇宙通信器——它是各个不同团体赖以沟
通的枢纽。如果产品经理无法将这些团队黏合到一起,那他也就无法获得成功。”这一论
述强调了产品经理所面对的最重大挑战——这个工作关乎的不仅仅是之前提到的那些硬技 ...
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Publisher Resources

ISBN: 9787115581501