January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Content preview from 产品领导力：杰出产品经理如何打造卓越产品和团队
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创业公司
｜
83
理吗？关于这一点你觉得有什么感到困惑的地方吗？’
3
这个环节一旦完成，我们将邀请用
户进行测试，观察他们如何使用特定的交互。通过这种方式，我们可以观察是否存在某种
模式，以及是否可以将它们引入网站来解决某个问题。”
Produx Labs
的
CEO
梅利莎
•
佩里也表达了类似的观点，无论是大型还是小型的公司都没
有做足够的探索。“有些公司做得很好，但大多数公司根本不这样做，”佩里说，“他们设
立了一个
MVP
，
MVP
就成了该产品的第一个版本
。他们不会缩小范围，也不会测试，只
是构建了第一个版本继而启动它。通常，他们也不去衡量
MVP
成功与否
。动手写代码之
前，缺少的是用一种渐进的、合乎逻辑的方法来回答团队关于产品的一长串问题。”佩里
觉得很多公司急于将产品推向市场，但他们没有花足够的时间来理解为什么产品该这样运
行。通过尽可能多的、合理的轻量级测试来避免失败，这是确保你正在开发的产品有用和
可行的最佳方法。
与正确的人交谈同解决对的问题密切相关。知道与谁交谈可以降低风险，知道该谈论什么
才会产生最重要的价值。无论在哪个领域，你都需要了解用户遇到的具体问题。你只能通
过直接与他们交谈来识别这些问题，而这需要设计正确的访谈问题。正确的访谈问题可以
识别用户希望解决的问题以及这些问题是否值得解决。吉姆
•
谢米克说：“这是创业公司和
新产品面临的另一大挑战：在内部，他们认为存在问题，但终端用户并不认为这是优先要
解决的问题。”
让过程中的“模糊开端”不那么模糊，意味着承认一些产品领导者眼中重要的事情对终
端用户来说可能并不重要。在产品的开始阶段 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.