January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Content preview from 产品领导力：杰出产品经理如何打造卓越产品和团队
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94
｜
第
6
章
有挺大差异的，因为我们有很详细的描述和状况报告。人们想知道昂贵的花瓶中是否有芯
片，或者想知道估价，所以我们会呈现很多信息。我们研究了几种心智模型，还有对大多
数购物或电子商务网站上呈现搜索结果的期望。我们得到的结论是，人们通常倾向于以漂
亮的网格视图来呈现图像。”
基于用户研究，
Rawitsch
的团队知道客户更喜欢看大尺寸的
、高分辨率的图像。毕竟，这
是一个高价值物品的拍卖网站。“我们想，既然我们的用户喜欢图像，那么我们就来测试
一下网格视图。”最初，团队正在进行原型设计，因为
Rawitsch
希
望确保他们在开始开发
之前测试这些概念。“我们使用
InV
ision
做到了这一点，尝试列表视图和网格视图。我们
最终可能会与
10~12
个人进行交流
。”团队最初认为网格视图最有效，因为研究过程中用
户对图像的评价很高。但令人惊讶的是测试过程中用户的反应——他们不喜欢网格视图。
“他们并没有对此眼前一亮，这的确出乎我们的意料。我们的假设是他们会更喜欢网格视
图，因为可以一次性看到更多的条目，这应该是他们在网上购物时所期望的。”
这里的教训是，在其他地方管用的东西可能在你的环境中行不通，而基于新的用户研究排
列优先级才是关键。
Rawitsch
发现
，基于直觉或假设的优先级可能并不符合预期：“许多
用户表示这会使对比信息变得更加困难，因为他们无法再快速浏览页面来比较估价或者条
件。相反，他们的视线不得不在屏幕上来回地扫动，这就很麻烦。这让我们感到太惊讶
了，因为之前我们完全没预料到。但这并不意味着我们永远不会实现这个功能 ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.