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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
成熟公司
121
无论选择了哪种评分和衡量系统,请记住,你选择衡量的内容会引起团队和公司的注意,
因此请明智地选择。“就数据而言,我们会与用户合作,因为他们设置了需求中的优先
。”
Gowins
,“最终,我们提供他们需要的解决方案。如果他们接受了它,这就是第一
个验证。接着,如果我们得到一个有力的
NPS
,这就是第二个验证。
这强调了选择指标要兼顾多个方面的重要性——既要跟踪面向绩效的数字,比如针对收益
的平均会计收益率(
ARR
和用户获取成本(
CAC
),也要关注质量或用户满意度数据,
比如
LT
V
NPS
在企业文化中工作
汇丰银行的
Randy Silver
说:“有些人可以在一家大型公司内完成整个职业生涯——拥有各
种不同的工作经验。这创造了一种独特的企业文化,这种文化可能极大地抵制变革,但也
可能是公司最初获得成功以及为什么至今仍保持稳定的深层原因。这或许既是巨大的挫折
也是巨大的机会。即使你永远学不会热爱这种文化,你也需要培养对它的欣赏。没有它,
就永远无法吸引到一辈子都供职于这家公司的人。”
当然,并非每家成熟公司都具有这种规模和文化,但即使没有,成熟公司的产品领导者也
必须考虑他们的团队该如何适应公司的整体结构和文化,同时关注沟通(甚至比较小的公
司中的产品领导者更加关注)。对于创建以用户为中心、
迭代式产品开发模式的成熟公司来
说,产品领导者在组织中具备横向及纵向地影响、领导和激励员工的能力是尤为重要的。
成熟公司的产品领导者还必须注意公司的组织结构、预算、控制以及开发流程。“当你创
建组织结构图时 ...
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Publisher Resources

ISBN: 9787115581501