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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
引言
xix
确保客户得到最相关和适宜的引导。
就如何在发展的不同阶段领导产品团队这一问题,当前和曾经的领导者提供了大量宝贵的
见解和建议,每一个阶段可能都涉及不同的方法、技能,甚至在某些场景下还需要不同类
型的人。对于那些和团队共同走过所有这些阶段的领导者而言,从个人角度需要一些演
进。把组织从一个阶段推进到下一个阶段需要借助整合这些不同策略的能力,同时也要采
取适合当前阶段的领导技能。
需要强调的是,一位产品领导者伴随着公司从创业直到成熟是非常罕见的。更多情况下,
产品领导者会专注于自己的专业领域,接触新的或不同的项目和公司。本书希望为产品领
导者提供一个模板,便于他们应对当前的处境。
在成长的困境中领导
在创业公司,产品领导者同时也可能是公司的创立者或早期雇员之一。创业公司并不具备
一个严格意义上的产品团队,因而产品领导力的风格通常是杂乱的。此时,产品领导者需
要对当前现状保持明确的认知,还需要承担清晰描绘未来蓝图的责任。
Drift
公司的产品总
监、
CEO
及联合创始人戴维
康塞尔(
David Cancel
)在谈及其公司的创业现状和通往未
来愿景的旅程时是这样说的:“我们讨论过公司的最终状态该是什么样的,哪些团队需要
独立运作并决定自己直接面对客户的工作内容。不过在目前这个阶段,我们还没有抵达那
个目标,但我们正在朝那个方向前进。”康塞尔是几个创业公司的中坚力量,据他自己的
评估,产品周期的初期阶段让他觉得最舒服:“当你再次回到项目初期或者说没有客户的
阶段,你需要做一些小调整。如果你习惯于基于客户的产品设计和系统 ...
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Publisher Resources

ISBN: 9787115581501