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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
134
9
杂,但是当你们一起创造这些东西时,你就有机会构建起相互信任的关系。”
Armendariz
建议通过一个小项目与合作伙伴建立关系,这可以从方方面面检视未来与其合作的方式。
这种建立信任的过程使工作室和用户之间的关系变得更有价值。为
OpenT
able
Groupon
Dell
等公司设计数字产品的
Funsize
认为
,他们的客户主要是为了创新而合作,而不仅
仅是迭代。建立信任关系意味着从一开始就承认这一点,并塑造一个专注于创新的氛围。
争取并实现这种突破限制的关系有利于代理商和用户双方。
Armendariz
认为
,主要出于
权宜之计才聘请设计和开发工作室的产品型公司,最终无法看到这种关系的价值。外包设
计和开发可以很快把产品转换为商品,因此工作重点应始终放在解决问题或战略创新上。
Armendariz
:“客户向我们提出的问题是,该如何利用最新的想法和技术来弄清楚未来
会是什么样子。”
Armendariz
最后强调的一点是外包中最常见的问题
:在什么时间以及什么场合引入外部
团队。我们将在接下来的章节中讨论需要外部顾问、工作室或外包公司的最佳方式和最佳
时机。
用户输入的价值
Virtusa Polaris
的用户体验实践副总裁
David Katz
说:“在项目中我们经常面对客户的挑战。
听起来有些令人惊讶的是,客户最难认同的事情就是让我们接触到他们的终端用户。”
Katz
感觉到产品公司担心让合作伙伴与用户直接对话。“通常他们希望我们与产品领导者接触,
而不是直接接触用户。很早以前,我就掌握了一个创造性的方式来解决这个问题。 ...
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Publisher Resources

ISBN: 9787115581501