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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
创业公司
93
通过这个框架,产品领导者能够将各种类别的优先级集中在一起,并排除优先级以外的事
项。布鲁尔的目标是全面了解团队想要做什么,这样他就可以加以分析,并说:“好吧,
我们可能无法做到这一切,但怎样确保我们正在构建的系统能够往这个方向发展呢?至少
就目前拥有的所有数据而言,我们是否一致认为,这是我们想要发展的方向?确定?太好
了。让我们开始吧。”
深入研究优先级
我们从杰出的产品领导者那里听说,他们最担心的是发现自己在做错的事情。一个团队可
能花费数周、数月甚至数年来尝试解决产品问题,然后意识到他们所处理的要么是错误的
问题,要么是无法控制的事情。“如果他们抬起头四下看看,并花时间了解用户的问题,
他们可能会意识到,事实上并不存在产品问题。我们完全可以转而做些别的。”布鲁尔说。
Blueprint Health
Brad
Weinberg
说:“很多时候,技术领域的创业公司非常重视工程技术。
医疗领域就是其中之一。因此,产品思维模式通常是知道想要什么样的功能,但并不知道
想要什么样的用户体验。”
W
einberg
认为产品领导者要能够在用户故事层面思考。要知道优
先考虑什么,领导者必须在解决问题的层面而不是功能层面上操作。“(产品领导者)让人
们思考,”
W
einberg
说,“它与工程学一样,但方式不同。软件工程师之所以这样做,是因
为他们了解代码,并且也非常了解工程。而产品人员之所以这样做,是因为他们经常在构
建产品之前就陷入对功能特性的考虑。”
W
einberg
说这里的关键在于提出正确的问题,这样
团队才能专注于正确的行为。 ...
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Publisher Resources

ISBN: 9787115581501