January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Content preview from 产品领导力：杰出产品经理如何打造卓越产品和团队
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第 1 章
什么是产品管理
4
｜
第
1
章
产品领导者是一个持续演进的角色，在我们钻研它的含义之前，有必要澄清产品管理意味
着什么。如前所述，产品领导力和产品管理并不是同一个概念，但它们之间有着千丝万缕
的联系。理解产品管理是什么以及不是什么，有助于将产品领导力的话题情境化。
硅谷产品集团（
SVPG
）的联合创始人马蒂
•
卡根（
Marty Cagan
）拥有
30
年的产品管理
经验，他提到：“产品经理的职责在于发现一个有价值、有用且可行的产品。”类似地，马
丁
•
埃里克松（
Martin Eriksson
）也在其广为引用的产品管理定义中，将产品管理称为业
务、用户体验和技术的交集。（见图
1-1
，只有产品经理会在维恩图中定义他们自己！
）一
个好的产品经理必然精通其一并对这三者都充满激情
1
，也一定熟悉这三个领域的从业者。
技术
业务
你
用户体验
图 1-1：产品管理被称为业务、用户体验和技术的交集（来源：马丁
•
埃里克松）
业务
产品管理主要是一个业务职能，关注的是从产品角度使得业务价值最大化。产品经理首
先应该关注优化产品来成就业务目标，同时最大化投资回报率。
用户体验
产品经理其实是业务团队内部的用户之声，必须对客户以及客户想要解决的具体问题保
有激情。这并不意味着产品经理需要成为一个全职的研究者或是设计师，而是说他们确
实需要为这项重要的工作付出时间 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.