January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Content preview from 产品领导力：杰出产品经理如何打造卓越产品和团队
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10
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第
1
章
连接至关重要，因为它能使产品团队与业务愿景及目标保持一致，从而使他们成为这个愿
景在内部和外部的支持者，在必要的时候能够独立做出艰难的抉择。
我们举一个常见的例子，到底谁该负责设定产品的市场价格，市场部还是销售部？最近呈
现出来的趋势是，把这种关键的决策交给公司中的产品领导者。他们既能更好地代表用户
的利益，又能通过最佳方案把产品以适宜的价格卖给最适合的客户，为公司获得可观的收
益。“产品领导者至少应该和工程及市场营销主管平级，”肯
•
诺顿说，“产品领导者需要直
接向
CEO
汇报，需要对公司的一把手直接负责。
”
本书的合著者及管理大师奈特
•
沃金肖（
Nate Walkingshaw
）在其引导式探索流程中提出了
这个问题
5
：“你的产品探索和交付团队是否被赋予了改变公司愿景、策略、文化和流程的权
力？”这或许是一个产品领导者该提出的最重要的问题，因为如果得到否定的回答，那么
产品团队也许从最开始就是“瘫痪”的。产品领导力和管理之间的关联演变成了一个有关
“产品管理如何影响产品型公司的整体文化和领导力”的问题。这就衍生出它自身的挑战
与机遇，这也正是本书的目的所在！
产品管理的下一步
好的产品管理已经演变为可持续的竞争优势，并且会一直延续下去。可以说，当今市场上
很多快节奏、高效能和创新型的公司把产品和技术上的策略转变成了公司级的策略，他们
将产品和用户驱动的策略及文化保持在一条清晰的路径上。
许多公司认为，好产品往往性价比高、能够快速成长，他们把用户获取视为产品的一部分，
鉴于此，产品管理还将继续涵盖市场营销。产品管理持续利用用户体验元素 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.