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产品领导力:杰出产品经理如何打造卓越产品和团队
book

产品领导力:杰出产品经理如何打造卓越产品和团队

by Richard Banfield, Martin Eriksson, Nate Walkingshaw
January 2022
Beginner to intermediate
177 pages
4h 24m
Chinese
Posts & Telecom Press
Content preview from 产品领导力:杰出产品经理如何打造卓越产品和团队
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引言
易的建议,它们出自那些追寻自己的道路、乐于分享自己的故事和建议的领导者。比如康
塞尔就描述了早期产品领导力的细微之处,及其与后期的区别:“对于早期的业务,作为
领导者,我们需要做一些假设。我们需要自己扮演客户来获得一个自举系统;接着,当条
件允许时,我们会找到测试用户;然后,日常用户就代表了客户。”这样的转换要求产品
经理具备一种演进式的领导力。康塞尔相信,产品经理会从客户代表(以及他们尚未雇用
的团队)转换为愿景守护者,权力最终归还团队:“如今我们拥有了真实的客户并致力于
获得更多的客户,当逐步到达预设的关键量级后,我们就可以停下来,放手,让团队自己
管理自己。”本书充满了类似的产品领导者的见解。我们希望你通读每个部分来理解这些
阶段到底是怎样的,以及转换是如何发生的。
学会创建和培养团队
每个产品团队就像它所支撑的业务一样,在产品的每个阶段需要面对不同的挑战。每一个
新阶段都需要根据当前工作的需求来找寻、雇用并培养适合的团队。相对较新的公司也许
没有成熟公司所拥有的资源,但其优势在于敏捷性和速度。合理利用环境优势来建立适合
的团队,对产品能否成功有着极其重要的影响。选择出那些能和环境因素顺利融合的合适
人选正是产品领导者的职责所在。
举例来说,相对于角色划分精确的成熟团队,创业公司更需要通才。“对于初创团队,你
必须雇用那些适应性很强并能快速调整的人。”
ProductPlan
的吉姆
谢米克这样说,“首先,
他们需要应对一个充满不确定性的环境。其次,你需要雇用那些能变通的人,那些可以胜
任自己的角色并承担起额外责任的人 ...
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Publisher Resources

ISBN: 9787115581501