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Creating Emotion in Games: The Craft and Art of Emotioneering™ by David Freeman

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Chapter 1.3. Why Put Emotion into Games?

Entertainment becomes art.

Art becomes commerce.

Why put emotion into games?

The answers are: art and money. Sure, it's an unholy alliance, but so are pineapple and pizza, windmills and tiny golf courses, military intelligence, and fruit and Jello™ molds.

Don't get me wrong. I think of myself as an artist first, a businessman second. Game companies that don't make a profit, however, aren't game companies for very long.

There are at least nine reasons why putting emotion in games can lead to greater profits, and it's worth taking a few minutes to mention them.

Reason #1: Expanded Demographics

I asked Jason, a close friend of mine, if he ever played games.

“No,” he said. “If I'm going to invest my time in entertainment, ...

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