October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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2. Understanding the Marketing Mindset
“In a match made in marketplace heaven, the world’s busiest Web site and the world’s largest postal administration formed a business partnership in 2003 that continues to grow and strengthen to this day. eBay and the Postal Service™ share an important and growing customer segment—the millions of small and home-based businesses scattered across the country. Just one facet of the partnership—the USPS® ‘postage solution’ technology imbedded into the eBay Web site—generated millions of shipments and significant new revenue for the Postal Service in only its first year of operation.
Today, the Postal Service and eBay share Web sites and software, advertising, and promotions, and the partnership has been a resounding ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.