October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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71. Social Media Strategy and Planning Guide
Decision-making framework of the PRAISE Marketing Process.
Figure 71.1 Decision-making framework
Social Media Strategy
The same process that helps businesses develop an operational marketing plan can be applied to create a social media plan. The P•R•A•I•S•E Marketing Process is a decision-making framework that will guide you through social media planning, execution, and measuring results.
Just like any other marketing strategy you implement, your plan for social media must start with your objectives and strategy. What do you want to accomplish and why? If you are going to invest in social media or ...
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