October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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2. A Mission Statement Answers “Why Do We Exist?”
What is a mission statement? A good mission statement is a concise statement that summarizes what you offer, to whom, and how. I will provide you with a few examples of good mission statements, and then we will discuss vision and value statements and how they all come together to define your company purpose. I suggest that you read this entire chapter so you can see how all the elements work together, and then craft your own mission, vision, and values statements.
There is not a specific formula for writing a mission statement, but there are a few guidelines. First, make it brief. If you can’t summarize your company mission in one or two sentences, it’s not clear what you sell to anyone. Second, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.