October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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70. The Blogosphere
Blogs are booming in popularity as a public relations and marketing tool. Technorati, a blog index, sites that more than 133 million blogs have been written and posted by people and companies to reflect perspectives on a particular topic, event, or news story. Over 900,000 people write and post articles every day. Blogs can be served up on an existing Web site, a separate Web site, delivered via email, or subscribed to using an RSS feed. This makes it easy to add frequently read blogs to a personal home page.
Businesses don’t create blogs to necessarily sell products or solutions, although this is often the outcome. The main purpose of a blog is to connect users and readers with the personal brand of a person or company. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.